Healthy Mithai Co raises seed funding led by BeyondSeed

Mumbai-based startup Healthy Mithai Co has raised Rs 1.33 crore in its seed round, according to a statement.

The fresh round was led by Singapore-based institutional investor BeyondSeed Venture Solutions Pte Ltd. Other investors who participated in the round include Kavirut from OYO, Dhruva K Dubey from Vishal Mega Mart, Rachna Bahadur from Wellness Forever and Yerram Food Company.

Healthy Mithai Co specialises in diabetic-safe mithai, allowing health-conscious consumers and those with dietary restrictions to enjoy sweets guilt-free.

The company uses zero-calorie stevia instead of sugar, creating low-glycemic index (GI) sweets with 50 per cent fewer calories than traditional mithai. 

"India's staggering diabetic and pre-diabetic population presents a significant opportunity for healthier alternatives. Healthy Mithai Co is uniquely positioned to capitalize on this demand with its innovative, scientifically developed, and delicious mithai. We are also impressed with the founding team's deep understanding of the Indian mithai landscape and their commitment to preserving cultural traditions while prioritizing health and well-being," said Kuldeep Mirani, co-founder, CEO BeyondSeed.

Healthy Mithai Co is redefining traditional Indian sweets by offering diabetic-safe, zero-sugar mithai. Founded by Prabhinder Singh and Deepak Jain, alongside D2C mentor and investor Arjun Vaidya, the company is set to revolutionise the Indian sweets market. 

BeyondSeed Venture Solutions Pte Ltd is a Singapore-based institutional investor focused on backing innovative startups with high growth potential in the consumer and healthcare sectors.