ASCI pulls up Amazon, Cleartrip, Indigo Airlines, HUL for misleading ads

The Advertising Standards Council of India (ASCI) upheld complaints against 100 out of 152 advertisements in November 2016. ASCI's Consumer Complaints Council (CCC) pulled up advertisers such as Amazon, Cleartrip, Magicbricks, HUL, Marico, Bridgestone, Bajaj Auto, Phillips, Idea Cellular, Indigo Airlines and others.

Amazon was pulled up for its HTC Desire 620G Dual Sim ad, while Cleartrip was for the pre-booking of flights ad. HUL's was pulled up for its Lakme ad which ASCI said was were not substantiated and are misleading.

A majority of the ads ASCI's council had upheld were either unsubstantiated or misleading. However, the Phillips Electronics ad was pulled up as the terms and conditions which were incomprehensible and in an illegible font size. While Indigo Airlines ad claim of fares which was the body said was false as no such flight fare existed.

Out of 100 advertisements which were pulled up 43 belonged to the healthcare category, 17 to the education category, followed by 11 in personal care category, 7 in the food and beverages category, 6 in the e-commerce category and 16 advertisements from other categories.

In the healtcare segment brands which were pulled up for their ads included Dr. Batra's, Novo Plus IVF Clinic, Richfeel Health & Beauty.