CEAT landed in Metaverse after Tanishq, prepares to open CEAT Shoppe

Indian multinational tire manufacturing company CEAT Limited has landed in Metaverse after the Indian jewellery brand Tanishq. MG Motor India also recently entered the world of Meta.

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The tire manufacturing company is preparing to open CEAT Shoppe in Meta world which will be integrated with their e-commerce platform. This means that people who will buy tires from CEAT Shoppe can either go to the nearest store to collect their tires or else the company executives will come home to get the tires installed.

The shop in CEAT's meta will be like McDonald's. When McDonald's recently entered the meta, those who buy NFTs of Burgers will have McDonald's Burgers delivered to their homes.

Recently, Tanishq also launched its new jewelery collection in Metaverse.

The automobile company Mahindra also auctioned Thar's NFT for Rs 26 lakhs. The company donated this amount to the education of underprivileged girls. Also, the company actually rewarded Thar's off-roading experience to those who bought NFTs.

Apart from that MakeMyTrip sold 500 travel NFTs on first come first serve for Rs.14,999. This money will be used by MMT to promote sustainable tourism.